Mark Hamill Apprehensive About Generative AI, Open to Discuss Likeness Rights for Posthumous ‘Star Wars’ Projects
Mark Hamill was recently asked by Variety about the future of generative artificial intelligence, deepfakes, and whether or not he’ll have to sign over his likeness rights to appear in future Star Wars media digitally. Variety asked Mark Hamill if he was familiar with the recent trend of GenAI-based fan films that feature a (usually) de-aged version of himself acting out dialogue and actions written by user command. His response was that he didn’t quite know what to think of it, but that he might just have to have some long conversations about the rights to his likeness: “I haven’t seen [any of those fan films]. It’s one of those things where there’s a disconnect between the fan world and myself, in the sense that every actor does the job, and when the job is completed, they move on to ...




